WHO WE ARE

Spell Magazine is a stylish, modern companion for aspirational and discerning women of colour. Published 12 times per year, Spell serves a rapidly growing audience: there is a 7.3 million strong ethnic population in the UK, which is increasing faster than the white population*. Spell identifies with black and ethnic women, understanding and informing their lifestyle choices through engaging editorial content and beautiful design. Spell is a platform for the best in Afro hairdressing, black beauty and culture that are generally overlooked by mainstream media.

Produced by Feme, a distributor of hair extensions, Spell is uniquely placed to deliver relevant information and advice to a targeted audience of style-hungry readers.
* Mintel Beauty Innovation, 2010

CONTENT THAT CAPTURES

Trends
News Flash provides the latest hair and beauty trends from the major fashion week catwalks, celebrity style from the red carpet and iconic looks.

Inspirational imagery
Working with the best creatives in the industry, each issue features a series of gorgeous photography, showcasing on-trend hair and slick styling.

Expert advice
From features like ‘Create the look’ to ‘How to…’ Spell works with Afro hair and beauty’s finest movers and shakers to provide practical and accessible advice and tips for readers.

Insider access
At the forefront of all the events that matter, Spell goes behind-the-scenes at major fashion shows and photoshoots, while getting the inside story from aspirational figures and leading industry experts.

REACHING THE RIGHT AUDIENCE

At Spell, we only work with the best. That is why we have teamed up with two of the most influential black publications in the UK to ensure Spell reaches a targeted audience. Featured as a supplement within every monthly issue of Pride – described as ‘the face of black Britain’ – and in every bi-monthly issue of Black Beauty & Hair, Spell has a unique and increasing readership. Spell is also published as a standalone magazine, which is distributed at major hair shows such as the annual Afro Hair and Beauty Show at the Business Design Centre in London.